Pretty Moving is an emotional health and wellness initiative specifically engineered for the unique pressures of mountain resort communities. Recognizing that the playground of a ski town can also be a site of significant trauma and isolation, the project provides resilience-based coaching, digital tools, and clinical training designed for those on the front lines. Through a specialized certification and dedicated app for first responders and mountain professionals, Pretty Moving transforms how mountain communities process stress, navigate recovery, and build lasting emotional endurance.
Blue Ridge Collaborative’s Role
Blue Ridge Collaborative is partnering with Jenn Fortin of Pretty Moving to develop messaging, digital infrastructure, and the core clinical curriculum. Our collaboration will refine the Pretty Moving narrative and visual identity to ensure it resonates with the rugged culture and professional requirements of the mountain community and its professionals.
BRC is helping to roll out Train the Trainer and online workshops that target first responders and mountain professionals, such as guides, ski patrol, search and rescue, and avalanche educators. A custom app will follow that delivers real-time resilience tips and peer support directly to users. We are assisting in developing a formal certification and curriculum, which will equip users with specialized tools – such as bilateral stimulation techniques, nature-based coaching, and embodiment tools – to treat the unique patient populations found in high-altitude environments.
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